To create fine works, give play to scale, domestic and international markets.

Business philosophy:

With companies of rule of virtue, and stronger to do long, people-oriented, innovation is the highest.

Enterprise spirit:

Good faith, unity, mutual help and understanding with self-discipline, the professional dedication, seeking truth from facts and advancing with The Times.

Business ethics:

Corporate interests above all else, corporate reputation above everything;

Enterprise target:

Our goal is committed to the development of the real estate industry in China to create "brand, keep the enterprise sustainable, coordinated, comprehensive and healthy development. Create industry well-known brands.