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Enterprise purpose:

To create fine works, give play to scale, domestic and international markets.
Business philosophy:
With companies of rule of virtue, and stronger to do long, people-oriented, innovation is the highest.
Enterprise spirit:
Good faith, unity, mutual help and understanding with self-discipline, the professional dedication, seeking truth from facts and advancing with The Times.
Business ethics:
Corporate interests above all else, corporate reputation above everything;
Enterprise target:
Our goal is committed to the development of the real estate industry in China to create "brand, keep the enterprise sustainable, coordinated, comprehensive and healthy development. Create industry well-known brands.